← All use cases · Tool-and-die
“Can you handle my part?” shouldn’t require a phone call
A precision tool & die shop had world-class machines — high-tonnage presses, large-format beds, wire EDM, full CNC machining — but buried the specs in body text across service pages. Engineers evaluating vendors couldn’t quickly answer: Do they have the tonnage? Can they fit my part? What’s the turnaround? We built an interactive selector that answers those questions instantly.
When capabilities are buried, qualified leads bounce
Manufacturing engineers need to self-qualify suppliers before reaching out. When capabilities are scattered across static pages, three things happen.
A vertically integrated tool & die shop — die design, machining, tryout, and production stamping under one roof — had the equipment to serve automotive OEMs and Tier 1 suppliers. But the website listed capabilities as static text: “We offer progressive die stamping, wire EDM, and CNC machining.”
An engineer with a part that needs 1,200 tons and an 85-inch bed has to read eleven service pages, squint at a PDF, or call sales to confirm fit. Meanwhile, competitors with interactive spec tools answered the same question in thirty seconds.
The shop had quality certifications and a vertically integrated workflow. The website just needed to communicate it the way engineers actually evaluate vendors: by the numbers, instantly, without a phone call.
- Unqualified inbound calls — sales spends time on RFQs the shop can’t fulfill
- Lost qualified leads — engineers who could be customers bounce because they can’t confirm fit
- Weak SEO — rich technical content stays locked in PDFs instead of being indexed
- Technical sales team fields the same qualifying questions every day
A custom web application that qualifies leads automatically
An interactive tool where engineers input their requirements and get instant, specific answers. Priced at our published rates.
Interactive capabilities selector
$4,500–$7,500. A form where users enter part dimensions, material type, required tonnage, and production quantity. The tool returns: “Yes, we can produce this” or “This exceeds our capacity,” plus the relevant machine, typical lead time range, and a pre-filled quote request link. Built as a standalone page with clean UI, mobile-responsive, and integrated with the existing contact form.
Machine spec database & CMS
$3,000–$5,000. A lightweight content management system where the client updates machine specs without touching code: press tonnage, bed dimensions, stroke length, available tooling, wire EDM specs, CNC machining envelope. The selector pulls from this database, so when they add a new machine or retire an old one, the tool updates automatically. Includes a public-facing “Our Machines” page with filterable cards.
Lead-time estimator logic
$2,000–$3,500. Business rules that map part complexity and quantity to realistic lead-time ranges. Example: progressive die design and construction = 12–16 weeks; production stamping run = 3–5 weeks; die repair = 1–2 weeks. The tool surfaces this automatically based on what the user selects, setting accurate expectations before the first sales call.
SEO-optimized content pages
$1,500–$2,500. Generate rich, indexable content from the machine database: individual pages for each major capability with structured data markup, technical specs in tables, and internal links to the selector tool. Improves organic search visibility for long-tail queries like “tool and die shop 2000 ton press” or “precision stamping 120 inch bed.”
Analytics & conversion tracking
$1,000–$1,500. Track which capabilities users search for most, where they drop off, and which machine specs correlate with quote requests. Gives the sales team data: “We get 40 inquiries per month for parts over 100 inches — should we promote our large-format capacity more?” Integrates with Google Analytics 4 and the client’s CRM if applicable.
How it works
An automotive Tier 1 engineer visits the site and enters their requirements. The tool responds with a specific machine recommendation and lead time. This table shows illustrative sample data.
| Field | Input |
|---|---|
| Part dimensions | 85″ × 42″ × 6″ |
| Material | High-strength steel (HSLA) |
| Required tonnage | 1,200 tons |
| Quantity | 5,000 parts/year |
| Process | Progressive die stamping |
The tool responds: ✓ We can produce this. Recommended machine: 1,500-ton hydraulic press, 130″×210″ bed. Typical lead time: Die design & construction 14–18 weeks, production run 4–6 weeks. Next step: Request a quote (pre-fills form with the specs above). The engineer now knows the shop can handle the job before picking up the phone. The sales team gets a qualified lead with all the details already captured.
What it costs
Total scope $12,000–$20,000, billed 50% to start and 50% on delivery. Typical timeline is 6–8 weeks from discovery through deployment.
You do not have to build all five pieces at once — the interactive selector and machine database stand on their own, and the SEO pages and analytics can follow.
- Free discovery — we’ll audit your current site, map your machine specs, and scope the exact features before you commit a dollar.
- You own everything — all code, design files, and content transfer to you. No licensing fees, no vendor lock-in.
- No long-term contract — pay for the build, then you’re done. We offer optional support retainers but never require them.
- Fast response — we reply to every inquiry within one business day.
An interactive selector signals modernity
Tool & die shops compete on precision and capacity, but most present capabilities as static lists. An interactive selector does three things:
Qualifies leads automatically — reduces unqualified RFQs by 30–50%, letting sales focus on closable deals.
Improves SEO — rich, structured content (machine specs, material compatibility, lead-time ranges) ranks for long-tail technical searches.
Signals modernity — in an industry where competitors still use fax machines, a self-service spec tool positions you as the tech-forward choice.
This type of shop had decades of expertise and world-class equipment. The website just needed to communicate it the way engineers actually evaluate vendors: by the numbers, instantly, without a phone call.
Ready to build?
Tell us about your capabilities, and we’ll show you what an interactive selector would look like for your shop. Free discovery session, no obligation.
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